The Soul File
A creator onboards from their phone: identity check, recorded consent, face and voice capture. Their social videos teach the system how they talk and where their limits sit.
ConfidentialSeed Round
REGALIAN
The licensed persona exchange
LOS ANGELES · OCTOBER 2026 · SEED ROUND
02 / 12Imagine
Real people. Real conviction. On demand.
Their expertise, their voice, their limits and their audience. More than a likeness.
Scroll through one night
Detect
A running brand's agent sees its Meta ads wearing out.
Find
It searches for LA marathon coaches runners trust, up to $250.
Adapt
REGALIAN blocks an unproven claim and rewrites the script in Mateo's voice.
The brand wrote
Our shoe reduces knee pain by 40%.
Mateo's persona wrote
Here's what I tell my runners about cushioning on long runs.
Clear
Mateo's Guardian Agent approves an informational read within Mateo's rules.
Deliver
A signed video, labeled as an AI twin, goes to Meta from Mateo's handle. Mateo earns $187.50.
Wake up
Mateo sees the ad and can pull it with one tap.
Illustrative target flow. Mateo is a fictional coach.
03 / 12The shift
Synthetic is spam. Identity is luxury.
Any brand can now generate a face. Arcads and Creatify each reached $9–10M in revenue within about 18 months selling them.
A generated actor has no name, no reputation and no lived experience. It cannot truthfully say "I use this."
Disclosure is arriving regardless. Meta now labels AI ads it detects, and New York requires advertisers to disclose synthetic performers.
$53,088
Maximum FTC civil penalty per knowing violation of its rule against fake testimonials, at 2025 levels. The rule reaches AI-generated fakes.
04 / 12The insight
Don't license a face. License a worldview.
- iLikenessFace and voice, verified and consented.
- iiPersonaCredentials, cadence, convictions and refusals.
- iiiDistributionThe creator's real handle and the trust behind it.
First-wave AI tools digitized pixels. REGALIAN licenses the person: how they speak, what they stand for, what they refuse to say.
Every ad will carry an AI label. REGALIAN adds a name, a reputation and a consent record behind it.
05 / 12How it works
Zero shoots. Every word cleared.
The Firewall
A brand submits a brief. REGALIAN rewrites it in the creator's voice, then screens it against the creator's limits and FTC endorsement rules.
The Two-Tap Clearance
The creator reads the script, hears a 15-second audio preview and taps Approve. Only then does the ad render, signed and disclosed as an AI twin.
06 / 12Distribution
Run it from the source.
A creator's twin running from a corporate account raises the deepfake question.
REGALIAN ads can run from the creator's own handle as Meta Partnership Ads and TikTok Spark Ads, approved by the creator and labeled as an AI twin.
19%
lower cost per acquisition
13%
higher click-through rate
Meta's reported internal test of partnership ads across about 2,400 advertisers. These were human-made creator ads. Measuring the same lift for AI twins is the first job of our pilot.
HALVETHAI twinHere's what I tell my runners about cushioning on long runs.
Longrun 2Shop now ›
HALVETHAI twinHere's what I tell my runners about cushioning on long runs.
Longrun 2Shop now ›
Run from the brand
Run from the creator
Same video. Different source. Illustrative ad with a fictional brand and handle.
07 / 12Agent commerce
Built for the lights-out marketing stack.
REGALIAN is API-first. A buyer's agent can search the roster, submit a brief and license a read through our MCP server. Each creator's Guardian Agent enforces their rules. It can clear informational reads inside those rules. A first-person endorsement always waits for the creator.
search_creator_twins({
niche: "running",
region: "los-angeles",
whitelisting: true,
max_price_usd: 250
})search_creator_twinsFinds people by expertise, audience, values and price.adapt_and_validate_scriptRewrites a brief in the creator's voice and checks it against their rules.request_render_and_licenseBooks the read, holds payment and returns the signed video and license.
08 / 12Why now
Demand is proven. The law is moving.
$900M+
Raised by six AI avatar video platforms, including Synthesia, HeyGen and Mirage. HeyGen passed $200M ARR in June 2026. All of them need faces.
$93.4B
Projected AI avatar market by 2035, from $8.4B in 2026, per GM Insights.
S.4591
The NO FAKES Act would give every person a federal right over AI replicas. It cleared Senate Judiciary unanimously, was blocked on the floor on September 30, and supporters now aim for the lame-duck session.
New York's ad disclosure law took effect in June 2026 and covers performers who are not identifiable real people. Seven states already have AI voice or likeness laws. A licensed, identifiable person is the cleanest position in that landscape.
09 / 12Competition
Investors have arrived. No one owns it yet.
Minutes · Interchangeable faces
AI ad tools
Arcads, Creatify, HeyGen. Fast, with stock or synthetic actors who carry no name.
Minutes · Licensed likeness
Likeness generators
Mirror Mirror AI, cloneaible, Official AI. Consented people and generated content.
Manual · Interchangeable faces
Human UGC
Billo, Insense. Real people, with a new shoot for every ad.
Paperwork only · Licensed likeness
Rights brokers
HyperKnown, FaceLedger, Vermillio, Twinnin. Consent and licensing, with no finished ad.
Minutes · Licensed persona
REGALIAN
The whole person: likeness, convictions, limits and the creator's real handle, with agent access built in.
Early money is confirming the category. Mirror Mirror AI licenses fashion models through a16z speedrun, and Official AI raised a $2M seed. Disclosed rounds are small, and the largest public roster we found is cloneaible's 140 creators.
The main threat is HeyGen, Synthesia or ElevenLabs adding a royalty roster. Our defense is creator supply and trust, and those same platforms are potential API customers.
10 / 12Business model
A royalty on every read. No shoot to pay for.
| License | Brand pays | Creator, 75% | REGALIAN, 25% |
|---|---|---|---|
| Brand-handle AI read, per script, 90 days | $75.00 | $56.25 | $18.75 |
| Creator-handle ad, per script | $250.00 | $187.50 | $62.50 |
| Renewal, every 30 or 90 days | Recurring royalty on the same split | ||
| Enterprise and API | Usage-based licensing for AI video platforms and agencies | ||
Launch pricing, to be validated in the pilot. Rendering, voice and payment costs come out of REGALIAN's share, so contribution margin per script is a pilot metric.
11 / 12Go to market
Curation over commodity.
REGALIAN launches as an invite-only roster of micro-creators with 10k to 150k followers, recruited for the niches their audiences trust. Trend.io showed curation beats an open marketplace on quality. Cameo showed novelty fades, so we build for repeat brand demand.
Days 1–60 · Target
Founding roster
50 Los Angeles creators across run clubs and fitness, food and coffee, wellness and culture. Concierge campaigns with 10 DTC growth brands.
Days 1–60 · To prove
The pilot test
AI twin against human creator and synthetic actor, measured on cost per acquisition, repeat brand purchases and creator approval time.
Days 60–180 · Target
Open the exchange
Open the MCP server to media-buying agencies. Offer the roster to AI ad tools as licensed human supply.
12 / 12Team and ask
Architecting trust at scale.
Founder
Three-time VP of Engineering and CTO across AI-native SaaS at Titan Intake and two-sided marketplaces at Tradesy, Vestiaire Collective and TrueCar. Marketplace liquidity, enterprise compliance and AI agent orchestration in one operator.
- Round
- Seed and angel. Size shared in conversation.
- Build
- Persona Graph and provenance engine
- Automate
- MCP and agent infrastructure
- Recruit
- The founding 100 creator roster
AppendixNotes and sources
Sources and status of claims.
Law and platforms
- NO FAKES Act, S.4591: bill status; September floor objection. Not law as of October 2026.
- New York: S.8420-A text; effective date summary.
- FTC rule on fake reviews and testimonials: analysis of the final rule.
- Meta AI labels on ads: Social Media Today, July 2026.
- Partnership ads figures: Single Grain, citing Meta. Secondhand, Meta's own results for human-made ads.
Market and competitors
- Funding, revenue, roster and market-size figures come from REGALIAN's market research dated October 13, 2026. Source links are available on request.
- Newer entrants: Mirror Mirror AI, a16z speedrun; Official AI seed, GeekWire; Twinnin, Dealroom.
- Competitor positions reflect public materials as of October 31, 2026.
Company estimates
- Pricing, the revenue split, roster size, brand count and timelines are targets. REGALIAN has no live customers yet.
- The overnight sequence on slide 2 is an illustration of the intended flow. Mateo is fictional.
- Cover: layered head by Marek Pavlík on Unsplash, background darkened for this deck. Slide 2: Karsten Winegeart and lucas Favre on Unsplash. Slide 6: Mathias Reding on Unsplash.
- Statements about how laws apply are the company's reading and are not legal advice.